Privicy Policy

Background

This Policy applies as between you, the User of this Website and MY BIKE SOLUTIONS LTD the owner and provider of this Website. This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

1. Definitions and Interpretation

In this Agreement the following terms shall have the following meanings:

"Data" means collectively all information that you submit to the MY BIKE SOLUTIONS LTD via the Website. This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;

"Cookie" means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in Clause 12;

" MY BIKE SOLUTIONS LTD " means MY BIKE SOLUTIONS LTD, 147a-149 Market Street Farnworth, Bolton, BL4 8EX.

"UK and EU Cookie Law" means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

"User" means any third party that accesses the Website and is not employed by MY BIKE SOLUTIONS LTD and acting in the course of their employment; and

"Website" means the website that you are currently using (www.mybikesolutions.co.uk) and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. Scope of this Policy

This Policy applies only to the actions of MY BIKE SOLUTIONS LTD and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

3. Data Collected

Without limitation, any of the following Data may be collected by this Website from time to time:

o 3.1. name;
o 3.2. date of birth;
o 3.3. gender;
o 3.4. job title;
o 3.5. profession;
o 3.6. contact information such as email addresses and telephone numbers;
o 3.7. demographic information such as post code, preferences and interests;
o 3.8. financial information such as credit / debit card numbers
o 3.9. information on motorcycles you own;
o 3.10. IP address (automatically collected);
o 3.11. web browser type and version (automatically collected);
o 3.12. operating system (automatically collected);
o 3.13. a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
o 4.1. Any personal Data you submit will be retained by MY BIKE SOLUTIONS LTD for 12 months.
o 4.2. Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties. This does not include our affiliates and / or other companies within our group.
o 4.3. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. Fore more details on security see Clause 11 below.
o 4.4 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:o 5.1. MY BIKE SOLUTIONS LTD may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing. The providers of such services have access to certain personal Data provided by Users of this Website.
- § 4.4.1. internal record keeping;
- § 4.4.2. improvement of our products / services;
- § 4.4.3. transmission by email of promotional materials that may be of interest to you;
- § 4.4.4. contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website.
o 5.2. Any Data used by such parties is used only to the extent required by them to perform the services that MY BIKE SOLUTIONS LTD requests. Any use for other purposes is strictly prohibited.
o 5.3. Integration of the Trusted Shops Trustbadge
- § 5.3.1. Following an order, the Trusted Shops Trustbadge is incorporated into this web page in order to display our Trusted Shops trustmark for buyers and the Trusted Shops product offer.
- § 5.3.2. In balancing the various interests, this serves to safeguard our legitimate prevailing interests in an optimised marketing of our offer. The Trustbadge and the services advertised are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln.
- § 5.3.3. Whenever a Trustbadge is called up, the web server automatically stores a so-called server log file which contains, for example, your IP address, the date and time of retrieval, the data volume transferred and the requesting provider (access data), and documents the retrieval. This access data will not be evaluated and will be automatically overwritten seven days after your visit to the page.
- § 5.3.4. Other personal information will only be transferred to Trusted Shops if you decide, after completing an order, to use Trusted Shops products or have already registered for their use. In this case, the contractual agreement between you and Trusted Shops applies.

4. Our Use of Data

5. Third Party Websites and Services

6. Links to Other Websites

This Website may, from time to time, provide links to other websites. MY BIKE SOLUTIONS LTD has no control over such websites and is in no way responsible for the content thereof. This Policy does not extend to your use of such websites. Users are advised to read the privacy policy or statement of other websites prior to using them.

7. Changes of Business Ownership and Control

o 7.1. MY BIKE SOLUTIONS LTD may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of MY BIKE SOLUTIONS LTD. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
o 7.2. In the event that any Data submitted by Users is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.
o 8.1. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:o 9.1. You may access certain areas of the Website without providing any Data at all. However, to use all features and functions available on the Website you may be required to submit certain Data.
- o
- § 8.1.1. use of Data for direct marketing purposes; and
- § 8.1.2. sharing Data with third parties.
o 9.2. You may restrict your internet browser's use of Cookies. For more information see Clause 12.

8. Controlling Use of Your Data

9. Your Right to Withhold Information

10. Accessing your own Data

You have the right to ask for a copy of any of your personal Data held by MY BIKE SOLUTIONS LTD as well as a right to request corrections, blocking of and deletion of the Data. You also have the right to revoke any given permissions at all times. We store the contract's content and will send you the details of your order as well as our general terms via e-mail. You can find the terms here at all times. The details about your recent orders can be found in your customer login area.

11. Security

Data security is of great importance to MY BIKE SOLUTIONS LTD and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

12. Cookies

o 12.1. This Website may place and access certain first party Cookies on your computer. First party cookies are those placed directly by MY BIKE SOLUTIONS LTD via this Website and are used only by MY BIKE SOLUTIONS LTD. MY BIKE SOLUTIONS LTD uses Cookies to improve your experience of using the Website and to improve our range of products and services. MY BIKE SOLUTIONS LTD has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
o 12.2. By using this Website you may receive certain third party Cookies on your computer. Third party cookies are those placed by websites and/or parties other than SPORTSBIKESHOP LTD. Third party cookies are used on this Website for advertising and analytics and are detailed in full below. These cookies are not integral to the services provided by the Website.
o 12.3. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
o 12.4. Certain features of the Website depend upon Cookies to function. UK and EU Cookie Law deems these Cookies to be "strictly necessary". These Cookies are shown below. Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser's settings as detailed below.
o 12.5. The following first party Cookies may be placed on your computer:

Name of Cookie	Purpose	Strictly Necessary
PHPSESSID	Session related cookies	Yes
ls_*	Session related cookies	Yes
cart	Stores contents of basket	Yes
wishlist	Stores contents of wishlist	Yes
free	Stores list of free items in your basket	Yes
referral	Stores URL of referring website if any	No
ref_terms	Stores any search phrases entered to find our website if you used a search engine	No
affiliate	Stores ID of referring affiliate if any	No
partner_skin	Used for custom styling of our website	No
campaign	Stores ID of referring email campaign if any	No
mc_selected	Tracks the currently selected motorcycle model on our bike specific feature	No
auto_fill	Allows our website to remember your login details for your convenience	No

13. and the following third party Cookies may be placed on your computer:

Name of Cookie	Purpose	Provider
N/A	N/A	N/A

o 12.6. This Website uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website. This, in turn, enables us to improve the Website and the products and services offered through it. You do not have to allow us to use these Cookies, as detailed below, however whilst our use of them does not pose any risk to your privacy or your safe use of the Website, it does enable us to continually improve our business.
o 12.7. The analytics services used by this Website use Cookies to gather the required information. Certain of these Cookies may be placed immediately when you decide to visit the Website and it may not be possible to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below.
o 12.8. The analytics services used by this Website use the following Cookies:

Name of Cookie	1st/3rd	Purpose	Provider
__utmz, __utmc, __utmb, __utma	1st	Helps us analyse visitor usage	Google Analytics

o 12.9 You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
o 12.10 You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
o 12.11 It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

14. Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and accordance with the information in Klarna's privacy policy.

15. Changes to this Policy

MY BIKE SOLUTIONS LTD reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.